Ouchii

Ouchii is an online store I started as a hobby back in 2013. What began with just one table and myself at a flea market eventually grew into four Bay Area mall pop-up locations and a retail boutique supported by a team of 10.

Now in its 13th year, Ouchii has evolved into primarily an online creative outlet where I continue to share my artwork and ideas through products and design. By 2019, the business had grossed over $1 million in sales and sold more than 50,000 Ouchii products. The journey has taught me countless lessons, and I continue learning and adapting as both I and the retail landscape evolve.

As I’ve grown older, I’ve slowed down in chasing the dream at full speed—but Ouchii will always be a part of who I am. As long as I feel inspired to create, it will always have a place online.